Mairie de Mackenheim — project case study
MAIRIE
MACKENHEIM
Institutional website & AEO
work
Creation & AEO
credits
Marcos Meneghetti
year - location
2026 - France
description
The website of the City of Mackenheim is my first professional project and, to date, my first delivered client. A 60-page institutional website, built in around four months and online since March 2026.
Beyond design and development, this project is a real AEO case study: its content is structured so that AI answer engines cite it as a source when people ask about the town.
Key features:
- Built on Webflow, with custom React components and a CMS
- Site search and content filtering
- Interactive PDF flipbook
- Accessible to all, with an accessibility widget to adjust colours and font size
- Axeptio cookie consent
technology
WEBFLOW / REACT COMPONENTS / WEBFLOW CMS / GSAP / SEO / AEO (JSON-LD)
links
results — SEO impact of the redesign
Google Search Console. Old site (May–Sept 2025) vs new site (Mar–Aug 2026), monthly average.
Clicks / month
372643
+73%
Impressions / month
7,3009,433
+29%
Click-through rate
5.1%6.8%
+1.7 pts
Avg. Google position
11.16.8
Page 2 → Page 1
6/6
AEO result
On 6 out of 6 business questions, ChatGPT cites the Mackenheim website as a source. The content is optimized with structured data (JSON-LD) and a clear structure so AI answer engines quote it directly.
Our town now has a website that meets our expectations: a polished design, clear navigation and simple access to information for every resident. Marcos Meneghetti (Dev2Motion) followed our brief and built, together with us, a site that encourages citizen participation. The statistics are there to prove that the site keeps growing.
